The internet is a massive forest of information and customers. So where are they? Why isn’t your business getting more orders and hits?
And by hit, I don’t mean physical punch. “Hitting” a website is when you visit the pages. And by pages, I don’t mean paper but the bright spaces filled with your products and company description.
Who thought up these terms for navigating the ether of cyberspace? Who knows. Maybe the people that built it, maybe these terms just sprung out of thin air. Really, the what and the why don’t matter. The only thing you need to know is how do you get these shoppers to your site to buy your products.
So, why do you care about active SEO packages? Well, over 40 percent of a website’s generated revenue is captured by organic traffic.
That sounds great but what are active SEO and organic traffic? Well, active is pretty self-explanatory. It simply means you are doing something with search engine optimization.
This ‘something’ is anything from e-mails to social media to maintaining and updating your website. Even just reading up on active SEO packages means you are doing something to drive traffic to your site.
On that note, what is organic traffic? Any hits on your website that don’t come from paid ads and focus on keywords through search engine optimization would be considered organic. Traffic simply means the number of people visiting your website.
Why do you care about organic search? Well, more than half, 51 percent, of all website traffic comes from organic search. The other half is generated by other means: 10 percent from paid search, 5 percent from social, and 34 percent from anything else.
The other reason you need to care about organic search is that an automated marketing system can gain a return of 800% for each dollar spent. Whoa! That’s a lot of money. So, how do you get it?
The easiest way is to implement active SEO packages from content marketing specialists or a content marketing agency.
Say what now? Do what? Active SEO packages are all about bringing customers to you through keywords that the internet picks up when people search.
So if your business is in website design and development, you’d want those keywords attached to your business name. That way, when someone searches for such a service, your business is either the top or one of the top names generated.
All that sounds great and you may be thinking, “Okay, I can do this.” Hey, maybe you can, but there are many reasons businesses hire out for an active SEO package campaign.
If you are running your own business, you may not have knowledge or skills to set up a marketing campaign that takes into account things like keywords and google analytics. Furthermore, there is a reason that SEO Specialist is a job in and of itself in large companies. It takes a lot of work to keep the keywords updated and relevant.
If the SEO isn’t continuously updated and maintained, your website can fall down the list when searched. That means other businesses will get clicked on before you do, because, let’s face it, people are lazy and don’t want to scroll.
Other than professional skills, you may not have the time to devote yourself to an active SEO campaign like you need to, because hey, you are already running a business full time. Hiring someone else to do your active SEO allows you the time and space to focus on running the day-to-day of your business.
The bottom line is that active SEO packages can bring more customers to your business and in turn, more money. We all want more money don’t we!