- Custom theme base, no unsupported 3rd party themes
- No visual builder tools like WP Bakery
- Pagespeed prioritization
- Full utilization and integration of the Nexternal / True Commerce plugin and system
- Choose an appropriate font stack based on the existing brand guidelines and style guide, following best practices for branding (science based)
- Redesign the UX/UI to make the site "make sense" to a 1st time visitor (this is the main priority)
- This includes bottle and cap page - new way to interact throughout the site, simpler is key
- This is includes the "how it works" page as well (it seems the current website was a result of someone taking a bunch of written information and instead of assembling it, and translating it to a website, they just put it all online like a book. It doesn't seem like there was a user interface professional involved.
- 90 day bug warranty
- Full and complete testing (mobile, cross-browser, forms, email notifications, etc)
- 404 error resolution
- Everything else on the list, obviously :)
